I'm already extremely excited about the support I have been getting from family, friends, SVA alum, and past co-workers, but I recently got the attention and support from the president of my alma mater The School of Visual Arts. This is an outstanding achievement for this project and has filled me with an overwhelming burst of inspiration to push forward with my marketing efforts full steam ahead.
With just two weeks left to the campaign, I must raise $7,960 to successfully fund this campaign. All engines are go and with the help of my brothers who have been the real driving force behind my marketing efforts, this project will be funded in time. Then we can begin work on the animated pilot episode and turn this dream into a reality.
Homescreen of kickstarter page for Don't Quit Ya' Day Job - The Animated Series.
I don't have the answer yet, but I have an idea of what it is. With over 1,170 facebook likes, our momentum is really growing everyday thanks to all of the support from my family, clients, friends, co-workers and people who believe in this project. This has been an arduous journey and although I have outlined an aggressive marketing campaign, I didn't anticipate the amount of work that is involved in fundraising. I have a new found respect for people who do this on a daily basis. I thought kickstarter helps you to promote your campaign, but they do not. The success of your campaign is all about who you have in your network, point blank. Your phone book, your email list, your co-workers, your child hood friends, past clients, neighbors, social network connections (Linkedin, Facebook, Twitter, etc.) and businesses that you frequent. When you run out of people to contact, then you rely on the network of your family and friends. I'm learning everyday what has been working for my marketing campaign and what hasn't been working. You have to make quick adjustments and have some back up plans. Currently there are 17 days to turn this dream into a reality and I haven't slept much since it launched. Mostly planning and getting creative on how to reach people and make it easy for people to contribute to the campaign. The latest Idea I am toying with is pay by text. Although it's an innovative way to get people to contribute by simply sending a text message to your assigned keyword and phone number (getseconds.com is the company I went with), it sort of breaks the kickstarter code. If you get hundreds of people to text and contribute, no credit cards are required which means the amount is simply added to their phone bills and you get the money at the end of the month. First issue is, if your campaign is not longer than 30 days, you won't collect in time. Second issue is, if your project isn't fully funded, then you get no money and then you have to go through the trouble of refunding those texted contributions. So the pay by texting option is a bold step to take. Still, it sounds like a viable option and one definitely worth the risk. It will be interesting to see how people respond to it.
Heredia Designs Blog
Random posts and updates about what's going down at Heredia Designs, LLC Studios these days.