The inspiration behind the art

 

As a broke Dominican graffiti artist in the projects of the Lower East Side of Manhattan, I thought that the only creative outlets Latino’s were allowed were messing up walls. Luckily for me, a SVA (School of Visual Arts) college internship opportunity in 2001 changed my life. The prestigious internship with a major animation company took me to sunny L.A. I soon fell in love with the city and found the internship a great experience. Working for this animation firm opened my eyes to the numerous job possibilities a cartoon artist could pursue. A year later I graduated from the School of Visual Arts and got a call from the animation company. My old internship boss offered me a job as a digital ink and paint artist, what a lucky break!

 

Like a "True Hollywood Story", I immediately quit my job, packed everything I owned and moved out to California! Within 2 days I was back in my old office, sitting in front of my old boss only to learn that the position never existed. “Welcome to L.A.” I muttered as I walked out of his office - stranded and jobless. Now what?

 

"I welcomed the chance to explain my heritage."My confidence was smashed and my desire to create disappeared. I spent hours looking at blank pieces of paper. Why exactly was I in L.A.? Two college degrees and working for $6 an hour in the local video store in L.A. did not add up. I needed a plan B quick! I fired up my engines and my dogged persistence paid off. Within three months I landed a job at Walt Disney Feature Animation. Finally the job I deserved - and my creative energy returned. Hard days work were followed by very long nights of designs that I posted to herediadesigns.com. I took a stab at everything, realism, pop art, and even pin up gals - but nothing I did really represented me well - the Dominican kid from NYC. I couldnt define my individuality as an artist. I felt like I was trying too hard.


I needed to find my niche. Art reflects life it seems as I tried to discover myself as a Latino artist living in L.A. The biggest obstacle was ignorance. Nobody here had heard of the Dominican Republic. Why did I always have to explain the differences between Dominicans, Puerto Ricans and Cubans? Did anyone understand that each country has it’s own island, richness and diversity? In L.A. I had to constantly explain my rich Dominican heritage so much, I became an extreme Dominican Patriot. I had Dominican bumper stickers, Merengue blasting out of my car, Dominican flags pinned up in my office at work, joined Dominican social clubs, started a Dominican community blog http://www.drnla.com so that I could build a Dominican online community.

 

"I am grateful for the ignorance of the Caribbean culture in L.A. because it gave birth to my multicultural art collection."My world did a 360, overnight it seemed as I welcomed the ignorance and the chance to explain my heritage. My Dominican pride infected my art and along came “Dominicano”, “Dominican Island”, and “Dios, Patria, Libertad” T-shirts. It appeared that in pursuit of my heritage I had inadvertently branded my website and burgeoning product company as a hip, urban, Latin design company. This was great, but I needed to create a platform that would educate people about the entire Caribbean and it's diverse music and history. They say that “ignorance is bliss”, and my career in L.A. has proved it. I am grateful for the ignorance of the Caribbean culture in L.A. because it gave birth to my multicultural art collection.

 

Published (7-21-2006) - Back to news updates

other pictures

Colores del Caribe was the original name for the multicultural series.

Junkanoo Lou of the Bahamas was the first character designed in the series.

Just moved from N.Y. and unloading boxes in my new apartment in L.A.

cultural art

This multicultural art collection was created to help educate people on the many diverse nations more..

About Us

Heredia Designs is dedicated to creating the best quality of original artwork that goes above and beyond our clients expectations. Our unique brand of character designs are known for it's appeal to culturally diverse audiences. We pride ourselves in knowing that our art designs continue to educate as well as inspire both parents and children alike.